As a seasoned Multidisciplinary Designer with extensive Product Management experience, I have established a reputation for delivering innovative and user-centric design solutions. I am currently the Senior Industrial Designer at Apex Tool Group, where I lead the development of premium hand tools for professional tradesmen.
With a broad range of expertise in product design, I am well-versed in all stages of the product development cycle - from early concept ideation to successful product launches. My areas of specialization include product management, concept development, design and product visualization, and packaging design.
Throughout my career, I have consistently demonstrated a keen eye for detail and a commitment to quality. Whether collaborating with cross-functional teams or leading design initiatives, I bring a unique perspective and an unrelenting drive to exceed expectations.
Developed and launched over 100 products and 8 sub-brands in 5 years - all of which helped grow KeySmart from a Kickstarter start-up to a multi-million dollar company from 2015 to 2022.
Accelerated KeySmart's product launch efficiency by 40% - From averaging 13 to 32 products a year. Expanded KeySmart’s product lineup into 12 new different product categories.
Initiated a new product strategy in 2020 which tripled department sales from $4 million to $12 million.
Aligned KeySmart's leadership team on the future product roadmap, emphasizing end-to-end product success across the company.
Led KeySmart's product development from ideation to launch of the KeySmart products by conducting customer surveys, user prototype testing, and peer testimonials.
Amplified overseas vendor relationships by resolving problems earlier in the process in fluent Mandarin Chinese.