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I am a seasoned Multidisciplinary Designer with Product Management experience. I am currently the Senior Industrial Designer at Apex Tool Group, where I develop premium user-friendly precision tools for the industrial market.

My skill set covers a wide range of product design disciplines - from early concept development to the full execution of product launches. I specialize in product management, concept development, design/product visualization, and packaging design.



  • Developed and launched over 100 products and 8 sub-brands in 5 years - all of which helped grow KeySmart from a Kickstarter start-up to a multi-million dollar company from 2015 to 2022.

  • Accelerated KeySmart's product launch efficiency by 40% - From averaging 13 to 32 products a year. Expanded KeySmart’s product lineup into 12 new different product categories.

  • Initiated a new product strategy in 2020 which tripled department sales from $4 million to $12 million.

  • Aligned KeySmart's leadership team on the future product roadmap, emphasizing end-to-end product success across the company.

  • Led KeySmart's product development from ideation to launch of the KeySmart products by conducting customer surveys, user prototype testing, and peer testimonials.

  • Amplified overseas vendor relationships by resolving problems earlier in the process in fluent Mandarin Chinese.




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