Before KeySmart Leather, all of our products are made with just metal, designed to be very utilitarian and male-oriented. I initialed this project trying to bridge the functionality of KeySmart to the fashion and female market.
KeySmart Leather is one of the most premium products among all the KeySmart. The design goal for retail packaging is to create a premium out-of-box experience for shoppers who are looking to purchase.
The KeySmart Leather packaging offers a secure and unique in-store experience for the shopper to touch and feel the premium leather without rip-open the packaging.
Spot gloss images and emboss logos help highlight the premium features of the products as well as create a great first impression to the shoppers.