PRODUCT:

KEYSMART LEATHER

SUMMARY:

Before KeySmart Leather, all of our products are made with just metal, designed to be very utilitarian and male-oriented. I initialed this project trying to bridge the functionality of KeySmart to the fashion and female market.

RESPONSIBILITIES:

YEAR:

Industrial Design

Packaging Design

2017-2018

RETAIL PACKAGING

KeySmart Leather is one of the most premium products among all the KeySmart. The design goal for retail packaging is to create a premium out-of-box experience for shoppers who are looking to purchase.

OPEN-BOX EXPERIENCE

The KeySmart Leather packaging offers a secure and unique in-store experience for the shopper to touch and feel the premium leather without rip-open the packaging.

PREMIUM FINISHING

Spot gloss images and emboss logos help highlight the premium features of the products as well as create a great first impression to the shoppers.

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© 2020 YU-CHENG YANG. ALL RIGHTS RESERVED. DO NOT USE OR REPRODUCE WITHOUT PERMISSION.