PRODUCT:
KEYSMART LEATHER
SUMMARY:
Before KeySmart Leather, all of our products are made with just metal, designed to be very utilitarian and male-oriented. I initialed this project trying to bridge the functionality of KeySmart to the fashion and the female market.
RESPONSIBILITIES:
YEAR:
Industrial Design
Packaging Design
2017 - 2018
RETAIL PACKAGING
KeySmart Leather is one of the most premium products among all the KeySmart. The design goal for retail packaging is to create a premium out-of-box experience for shoppers who are looking to purchase.
The KeySmart Leather packaging offers a secure and unique in-store experience for the shopper to touch and feel the premium leather without rip-open the packaging.
Spot gloss images and emboss logos help highlight the premium features of the products as well as create a great first impression to the shoppers.
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