KEYSMART MAX
Brighter. Louder. More powerful than ever.
KeySmart Max is a completely redesigned take on the key holder. Upgraded Tile™ tracking makes this the most powerful smart key tracker, and sleek slate plates with black hardware make it stand out.
We collaborated with STEL, a California-based Industrial Design firm, on this project. Together, KeySmart's and STEL's design and manufacturing teams created entirely new processes and solutions to create a one-of-a-kind piece of technology that created new value outside of the existing KeySmart flagship line.
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ADVANCEMENT VIA DESIGN
The KeySmart Max holds up to 14 keys and includes Bluetooth technology to locate a lost phone or keys within 150 feet. We also amplified the ringtone, brightened the flashlight, included a multitool, and doubled the battery power to 60 days on a single charge.
To accomplish bigger battery in its small and narrow shape, we split the battery and the electronics on opposite ends of the product to make space for a larger, longer lasting power source.
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MORE THAN JUST A REGULAR PACKAGING
Assembly was one of the pain points our customers had with our past key organizer. So in the KeySmart Max Packaging, we designed a built-in installation tray and tool kit for our customers. Our goal is to provide the best interactive experience for our customers before and after purchasing the product.
Keeping up with our traditional premium packaging style, we added spot gloss, silver foil layers, and technical embossing allowing the customers to look and feel the shape of the KeySmart Max in the retail setting. In addition, we added a flap so the customer can see the actual product without tear open the packaging. The additional surface space inside the flap allows us to educate new customers and excite our past royal customers.
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