PRODUCT:
KEYSMART PRO
SUMMARY:
KeySmart Pro is our best selling product that sold over a million units worldwide. I worked directly with our CEO when developing this product. I led the industrial design and packaging design throughout the process.
RESPONSIBILITIES:
YEAR:
Industrial Design
Packaging Design
2017 - 2019
During our user research, we found losing keys is one of the major pain points for our customers. Many have requested if we can add a "finder" ability into our key organizer. We realized that this could be an excellent opportunity to innovate in the key organizer market. So we reached out to Tile™ and agreed on a partnership deal where we can utilize their Bluetooth tracking technology in our product.
This agreement not only saves us from a considerable upfront investment, but it also gives us a brand reorganization from Tile™, who is a leader in the tracker business. Our main challenge is to learn and develop our very first consumer electronic product.
EVER LOSE YOUR KEYS?
DEFINING THE SCOPE + DESIGN INSPIRATIONS
In our initial product development, we wanted our product to look and feel like it can blend in with user's everyday object. It needs to take away the intimation of technology and make it comfortable for anyone who might own it. We focused on the form and the usability of the product. We had to keep the product similar body restraint as the current KeySmart to be compact. But also knowing that it has to fit well with the technology involves.
CONCEPT DEVELOPMENT + REFINEMENT
We developed six concepts and presented at an all-hands meeting with the CEO, Sales team, Marketing team, and Supply Chain team. After hours of discussion, the team picked concept #5 for further development. We proceed to work with TILE’s chip manufacturer to develop our custom chip and refine the concepts to be mass-produced.
We gone through countless sampling and detail changes, from the overall mold issue to the screen print logo position. After 7 months of development, we finally was able to launch it right before the holiday of 2017.
ACHIEVING COMPACT AND ORGANIZATION
The KeySmart Pro makes your keys compact, quiet, and comfortable to carry. It’s designed to work with your existing keys and requires no tools to assemble. You can also customize it by adding a variety of tools to create your multi-tools organizer.
THE WORLD'S SMARTEST KEY ORGANIZER
Utilizing the Bluetooth technology and the Tile™ app on your smart device, you can find and track your KeySmart Pro on a map. You can also use it to find your phone! The KeySmart Pro holds a charge for up to 45 days and you can recharge it with the Micro-USB cable. It also has a bright, built-in LED flashlight.
LOCATE KEYS ON A MAP
FIND YOUR KEYS
Make your KeySmart Pro ring by press "Find" in the Tile app
You can also click "Location History" to track the location of your KeySmart Pro on a map
FIND YOUR PHONE
Double-click the Tile button on the KeySmart Pro and your phone will ring, even on silent
COLOR MATERIAL FINISH
KeySmart Pro is made from shatter & scratch proof PolyCarbonate plastic frames and assembled with stainless steel hardware. Each colorway was painted with special pigment for extra durability and superior finishing. The logo was pad-printed to ensure long-lasting marks.
THE RETAIL PACKAGING
New packaging was also developed to accompany the new colorways of KeySmart Pro. We took feedback from our customers and retailer partners on the original packaging, and make it further to develop a brand new packaging design focus on the open box experience and overall eco-friendlier packaging solution. Click below to learn about the design story of the KeySmart Pro packaging.
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