When the original KeySmart was funded on Kickstarter back in 2013, we only have two models. As the first design hire at KeySmart, my main task was to expand our KeySmart key organizer lineup to reach more customers and continuously improve upon the design. Within six years, we expanded the KeySmart key organizer lineup into eight models with multiple color variants per each. 

Today we are a multi-million dollars company in part because of the expansion. In between, we developed many unique key organizers and accessories to accommodate growing customer bases.