PRODUCT:

MAGCONNECT

SUMMARY:

I was initially tasked just to develop a KeySmart accessory focus on high-profit margin. Still, I took on the challenge to also develop a product to address a significant user problem.

RESPONSIBILITIES:

YEAR:

Industrial Design

Business Proforma

2017-2018

BACKGROUND

During one of the all-hand meeting, I was tasked to develop a KeySmart accessory to boost sales of the KeySmart. On my end, I wanted to not just design another keychain accessory, but something that solves one of the pain-points of our customers.  

FINDING THE BALANCE

I believe creating a good design that solves one of the major pain-points of our customers will lead to better sales. The new challenge for me was to also make sure the cost stays low, and negotiate with the sales team to find the right MSRP for us to get the highest profit margin.

DESIGN OPPORTUNITY

Through my research, I found changing keys from one keychain to another can be very bothersome. The tightness of the keychain can chip off fingernails and even create injuries.

User Friendly

Keychain Accessory

The design needs to works with and accompany KeySmart

The design needs to help user swap keys and accessories without hurting their fingernails

Low Cost

The design needs to have high profit margin

STRONG MAGNET

MagConnect uses two N52 magnets that will secure the two accessories together.

CHANGE WITH EASE

The user can easily swap between accessories by connecting to different MagConnect pieces.

MagConnect also can be used as a magnetic accessory for the users to store their keychain onto any metal surfaces.

VERSATILITY

1/1

BUSINESS + DESIGN GOAL ALIGNED

MagConnect was not only the best selling accessory by itself, but it also boosted the sales of the already-well-received KeySmart organizers.

 

MagConnect was able to solve one of our customer's pain point with keychain accessory, but also met and exceed the business goals set by the CEO and the Sales teams. 

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