PRODUCT:
NANO TORCH TWIST
SUMMARY:
The project was to design a most versatile flashlight to compete in the flashlight market. I led the industrial design and the packaging design of this product.
RESPONSIBILITIES:
YEAR:
Market Research
Industrial Design
Packaging Design
2018 - 2019
DESIGN OBJECTIVES
In our flashlight market research, we found that many flashlights are designed only for one specific purpose. Whether it is rugged and tough for outdoor use, but cumbersome. Or slim and elegant for home use, but not powerful enough when you need it.
We wanted to design our flashlight to be the best of both worlds. One flashlight that is both elegant and highly functional, it will blend in with your everyday life, whether it's at home, on-the-go, or cross country road trip.
DESIGN INSPIRATIONS
To be differentiated from all the flashlights on the market, the design needs to be minimal and intuitive to use. It also needs to address the user pain points such as running out of battery and free-hand usability.
MACHINED TO FEEL GOOD IN HAND
The NanoTorch Twist is built with machined aluminum housing with a sculpted grip, so it's easy to hold on to it. We also designed the head to a rotating swivel so the user can have light in any direction. The sturdy power button is made with durable silicone with a satisfying click that's easy to activate.
SIMPLY POWERFUL
The NanoTorch Twist is powered by a rechargeable, high powered Li-ion battery, so our customers won't need to change the battery ever again. When it is charged up, NanoTorch Twist is over 6x brighter than with traditional AA batteries. With the Micro-USB cable, the user can charge their NanoTorch Twist at home, on-to-go, or in the car. It also has three power modes, strobes, and SOS. The polished stainless pocket clip allows a variety of carrying styles for a different lifestyle.
VERSATILITY IN A SIMPLE PACKAGE
The NanoTorch Twist has magnet on the tail allow our users to stick it on any metal surface for it to become a hands-free light source. It is also water-resistant and built in an tough aluminium housing with 1 meter impact resistance. It can handle any jobs whether you are at home with an DIY project, or on the road fixing up your car.
RETAIL PACKAGING
NanoTorch Twist packaging was designed to differentiate from all the flashlights in the retail store. We went with high contrast black, white, and red to create a modern look. With FL1 standard specifications labels, the packaging bridges the traditional flashlight packaging, and the new disruptive look we want our NanoTorch to be.
BRANDING
NanoTorch is KeySmart's premium flashlight brand. So it adapts the premium finishing found in many of our premium KeySmart products such as KeySmart Pro. Spot and emboss were used to highlight the exclusive features of NanoTorch Twist. The red foil edge on the side was used to grab attention for this packaging from all angles.
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