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PRODUCT:

TACTIV WP09

SUMMARY:

When KeySmart decided to go into the pen market, I know we need something very unique to compete in the crowded market. This was the heaviest industrial design-led project I have done in 2019, but one of the most rewarding as well.

RESPONSIBILITIES:

YEAR:

Industrial Design

Packaging Design

2019 - 2020

DESIGN OBJECTIVE

The brief was simple: design an everyday carry pen that will both look and function uniquely to stand out among all the pens in the market. 

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DESIGN INSPIRATIONS

The "Everday Carry" market actually started with people showing off their firearms, so I want to get inspiration directly from its root. The main inspirations are items with a mixture of modern, power, tech, and high functionality.

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CONCEPT DEVELOPMENT

Multiple 3D concepts and design details were developed to find the design direction we wanted our pen to express. 

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THE ULTIMATE WRITING DEVICE

Tactiv WP09 is a premium bolt-action pen that is fully waterproof so you are prepared to write in any condition. The pressurized Rite-In-The-Rain® ink allows you to write in any direction and in extreme temperatures from -30°f to 250°f.

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COMPLEXITY MADE SIMPLE

It is fully waterproof when used with Rite-In-The-Rain notepads. The bolt-action design is inspired by the M16A4 series rife. Simply push, turn, and release the clip to trigger the pen point. Machined with robust aircraft-grade aluminum, a stainless steel pocket clip, and a copper ink cartridge. It can also be fully dissembled for cleaning and repairing.

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© 2020 YU-CHENG YANG. ALL RIGHTS RESERVED. DO NOT USE OR REPRODUCE WITHOUT PERMISSION.